Email marketing doesn’t have to be intimidating. Whether you market your business online or offline, combining email marketing with your other lead generation activities will help you create the types of connections that turn prospects into leads and leads into customers.
Email Marketing is Not Dead
If you follow digital marketing trends, you may have heard rumors that email marketing was dead – smothered in the rise of social media. But the numbers in recent studies don’t support that myth. Email marketing still works and works well because consumers love it. Just look at these recent statistics:
- 73 percent of millennials prefer communications from businesses to come via email. – Adestra
- More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. – Campaign Monitor
- 99% of consumers check their email every day. – DMA Insights
- 80% of business professionals believe that email marketing increases customer retention. – Emarsys
- 59% of marketers say email is their biggest source of ROI. – SaleCycle
It’s easy to see why businesses often list email as one of their most powerful marketing channels. But remember, to keep the big picture in mind. Your email marketing should be complimenting your other lead generation and promotion efforts such as SEO, paid advertising, website optimization, and social media marketing.
Why Email Marketing Is Top-Rated Marketing Tool
Today, email marketing is one of the most effective ways to not only communicate with an audience but to build your brand as well. In addition to the ability to increase leads and grow your business, email marketing also helps you build a community of loyal followers and customers likely to refer your business to others.
You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect.
An email marketing campaign is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.
Adding Email Marketing to Your Marketing Mix
When a person opts in to receive email from you, they are showing interest in your business offers and giving you permission to communicate with them directly. It’s your responsibility to give them what you promised; whether it’s an email newsletter, a download, discount, or other offers.
For many small business owners, just managing the daily operations is a full-time, if not overtime, job. While you may try to do everything yourself, you’ve probably felt like there’s never enough time to do it all. Juggling all of those responsibilities often causes certain things to fall to the wayside, like marketing and lead generation.
You may be thinking that your hands are already full managing essential tasks, so how could you possibly add another thing to your to-do list? Luckily, email marketing is a lead generation power tool you can easily add to your marketing mix by working with a digital marketing agency.
Deciding where to invest your marketing dollars isn’t a decision you take lightly, so look reputable digital marketing agencies or freelancers with affordable monthly plans to set up, execute, and manage your email marketing campaigns.
With the highest return-on-investment in the marketing world, email marketing continues to be way more cost-effective than other forms of marketing, and it frees up your time so you can get back to running your business.