Why Google My Business Is Important for Your Financial Advisor Business
Running a business in this present day is no walk in the park. You have to think through several things and ensure that you stand out. There are businesses with more capital and better resources.
If you are not keen and intentional about your business, you will end up closing shop sooner than you think. Thanks to Google, there is a way to make your business visible when people are looking for products you offer. The tool in the market is Google My Business (GMB).
What GMB does is list your business, its location, and operating hours on Google search. It is like the modern-day yellow pages. If you are still unsure of using this tool, worry no more. Learning about its perks should have you believe in its authenticity.
It Helps Boost Your Local Search Visibility
One of the reasons why many businesses are not getting clients is because no one knows about them. Since many people get their information from the internet, the only way for a business to be found is to be listed on the internet.
GMB makes this possible because a business can list itself under its relevant category and add details that make it location-specific. In doing this, they ensure that whenever someone looks up a product or service related to them, their business name comes up.
If a place offers quality services and products but does not have a GMB page, they would not show up whenever a client looks up the product or service.
It Helps Google Understand Your Advisor Site
Often, amazing businesses do not appear when their service or product is being looked for. This is because Google does not understand whether it is just a website or a service. Using the GMB will enable Google to understand you and your business.
Here are a couple of things you need to do:
- You will need to input details about the services you offer, your location, and your working hours.
- You also have the benefit of adding extra details, anything that might make you stand out. In doing this, it is easier for the algorithm to place you in the right category.
The tool makes it possible for you to be recommended to the right audience. For instance, if you have an insurance firm operation in one city, having it recommended to people in a different state will do you no good. The tool allows you to get the right audience recommendations.
It Helps Earn Customer’s Trust
In this present age where everyone is on the internet, being visible can work for you. Studies show that customers are more likely to buy from a listed online business than one with no online presence. As such, it is vital to have a good online presence.
Your clients will most likely trust you more since they see you when looking up products. The ratings you get from previous clients will also work to your advantage since many people believe that the higher the star rating, the better the business.
Always encourage your clients to rate you when they interact with your business.
It Helps Increase Traffic
Having an online platform that does not improve your sales or site visits can be devastating. The good thing with this is, you get increased traffic to your site if you have a GMB page. Since these pages appear beside the Google results, they tend to stand out.
More clients will click on them to see what you are offering. Often, these clicks translate into sales. Companies using the service claim to have better luck with getting clients than those who do not have the tool.
Improves on Your Knowledge of Your Business
The best way to get better at your business is to know who is interested in it and what they are searching. Without these things, you will simply be making wild guesses about your target market. The GMB tools come with an analytics page.
These analytics will be handy when looking at:
- Age and gender of clients.
- Bounce-off rate
- Translation of site visits by clients into sales
Such data is valuable and can come in handy for you, especially when you are looking for ways to beef up your sales and business. If you have no idea how to boost your sales, look at your analytics to figure it out.
Increase Client Engagement
GMB enables your customers to either reserve a slot for a service in your business or buys a product. Since a simple click on a button does this, many people can find it.
It goes a long way to ensure that engagement with a business is made easier and possible. Many people will most likely order from you if they can see how to do it.
Google My Business Is Free!
Most businesses that have heard about GMB shy from it because they think it is a costly venture. The good news is, it is free of charge. You get to see all these amazing services and analytics tools without paying.
While no one knows if this will change in the future, the important thing is, it is free at the moment. Take advantage of it and watch your business make amazing sales.
Running a business is not a walk in the park. There are so many things you need to think about and do. If you can have a way to make this simple and easy for you, then you should take the opportunity and use it.
At Alpha Bay Media, we have come up with the best way to go about being visible online. Our team know exactly how to get advisors to show in GMB 3 pack. This is everything when trying to generate organic traffic and new leads, and especially when it comes to getting your brand and business noticed.
If you would like more information on how you can get your Advisor business GMB properly set up and ranked. Book a free strategy session Contact Us Today!